“Imagine giving a friend a brand new MacBook for their birthday. It is highly likely they will assume the computer is somehow broken, secondhand, or stolen before they would simply accept that you have spent that much money on them and expect nothing in return. Because when something that good is given away for free, for no reason, it makes no sense in a world where everything has a price and where we have been socialised into a worldview that says money has ultimate value and should be collected, even hoarded, as much as possible. To give something of value away for free is the action of a crazy person. Sensible citizens only part with something of value if it will bring them something of more value in return. At least, that is the story we have been conditioned to tell ourselves.”